Marketers spend a whopping 43% of their ad spend on Facebook and Google—but what about the alternatives? Creating a successful digital marketing campaign means diversifying and working hard to stay ahead of the competition. With the digital landscape forever-changing, marketers would do well to stay up to date with the latest trends.
So, what are the best alternatives to Facebook Ads and Google Ads? Let’s take a look at some highly effective options that you might want to try for yourself.
Twitter has played second fiddle to Facebook for a long time. However, you shouldn’t overlook its potential when marketing your product or service. Believe it or not Twitter Ads is one of the best Facebook Ads alternatives out there. The officials at Twitter say that their engagement has risen by 50% year-on-year. That means that you could benefit here.
Much like Facebook Ads, there are a couple of options when it comes to using Twitter Ads. You can create ‘native-style’ campaigns or opt for promoted tweets. The latter means that users will see your tweet high on their feed with a small ‘promoted’ caption above it.
What’s more, you can choose your goals for each campaign. What do you want to achieve? This process works in a similar way to Facebook Ads. You can choose whether you want to gain downloAds, click-throughs, or video views. It’s up to you and your targets.
While it may take some time to get your head around using Twitter Ads, the platform is an excellent alternative to Facebook Ads and Google Ads.
If you’re hoping to be extremely specific and targeted in your digital marketing activities, Geo for Business could be the answer. This is one of the newest and most exciting alternatives to Facebook Ads and Google Ads. Harnessing the power of geofencing technology, the platform allows marketers to target customers when they are on the go.
Geofencing an area means choosing a geographical location to target. For example, you may want to select a particular street or even a premises. When you have chosen your location, you can send out a campaign to users in that area. Your campaign—or GeoReward—will appear as a notification on the user’s smartphone. It’s that fast!
Unlike other Facebook Ads alternatives, this option allows marketers to target users when they are not actively using a specific app or search engine. You can send notifications to a user’s phone when it is dormant, provided they are in a specific area. That means that you can reach people whenever they are out and about in an instant.
What’s more, Geo for Business offers a more valuable ROI than many of the other competitors. The ability to choose small geographical locations means that marketers can be precise when targeting customers. In doing so they can ensure that the impressions the campaign makes are valuable. The knowledge that the users in a certain geofence are already interested in your product or service offers a unique advantage.
Previously known as Bing Ads, Microsoft Advertising is another option for smart marketers. Sure, Google Ads may take a prime position when it comes to search engine advertising, but you shouldn’t overlook this alternative option.
The beauty of using this system is that it means your adverts may show up on Microsoft Search Network platforms, such as MSN, Bing, and Yahoo. That may lead to a wider reach, meaning that you have a better chance of gaining some valuable impressions.
With a massive 5.5 billion searches per month, this network could be a savvy way to reach out to audiences around the world. It should come as no surprise that Microsoft Advertising works in a strikingly similar way to that of Google Ads. If you’re used to using the market leader, you should have no problem taking to this new platform.
Reaching out to a younger market? One of the best alternatives to Facebook Ads is Snapchat Ads. 71% of Snapchat users are under the age of 25. If you’re hoping to be extremely selective with your digital marketing (and you should be!), this is the way to go.
There are three different types of Snapchat Ads that you can consider—Snap Ads, Sponsored Lenses, and Sponsored Geofilters. Snap Ads are short, 10-second videos that interrupt a user when they are scrolling through clips. Sponsored Lenses are custom animations that users can add to their snaps. Finally, Sponsored Geofilters are custom filters available in specific geo-locations that people can use when snapping.
Which you choose will depend on both your budget and your specific goals. For example, to gain the most reach, you may want to opt for Sponsored Lenses. These adverts have the ability to snowball since users will adopt them and send them to friends. The aim is to gain traction when users copy their friends and contacts by doing the same. Simple.
While Facebook advertising tends to be at the forefront of marketers’ minds, it’s worth noting that there are many alternatives to Facebook Ads. Which one you choose will depend on the outcomes you require and your average budget. Opting for a mainstream competitor, such as Microsoft or Snapchat, is one option. However, this can be costly.
If you’re looking for an affordable way to reach customers directly, you may want to consider using Geo for Business. The platform uses the latest geofence technology to target customers by their geographical location. By selecting a small geofence in a prime position marketers can ensure that they get high-value impressions and a real ROI.
Google Ads is one option to consider when marketing a product or service. When comparing this platform, it’s important to look for the PPC and your budget. For instance, some experts report that Bing—a direct competitor of Google—may have a lower cost.
It’s crucial that you don’t put all your eggs in one basket. While you may want to invest in search engine advertising, you should look into alternatives to Google Ads too. For example, using geofence technology means you can target people when they are out and about, not merely when they’re searching online. Take a look at Geo for Business to start.
Should you choose to advertise with Google, it is certainly worth paying for Google AdWords. Keep in mind that you will need to make a significant investment to see a return here. You should not expect overnight results when starting a campaign. Instead, you need to have patience and work on a savvy strategy in order to see an ROI.
How much does PPC generally cost? Good question. Depending on the platform you choose, the cost per click (PPC) or cost per impression will vary. It’s worth considering your budget before deciding which alternatives to Facebook Ads you want to choose.
Of course, you should also think about the quality of the impressions, rather than just the cost. If you’re reaching the right customers, it’s worth spending more on impressions.
The more relevant your adverts are on Google, the more likely they are to be cost-effective. Google Ads rewards marketers when their adverts are regularly clicked on. Put simply, the people behind Google want users to find what they want quickly and easily.
Before you plan your digital marketing campaign, keep in mind that there are many viable alternatives to Facebook Ads and Google Ads. You don’t simply need to go with the status quo. Instead, take the time to consider marketing platforms that suit your particular market.