2020 is almost over (thank goodness!). If you’re a small business owner, it’s time to start looking ahead to see what the new year has to offer. Keeping your finger on the pulse is the secret to your success. Let’s take a look at the top 2021 business trends.
While 2020 has been a trial for business owners, the challenges have pioneered a shift towards digital platforms, such as apps and websites. The lockdowns and ever-changing restrictions have meant less face time between customers and businesses. For that reason, business owners have had no choice but to start using online services.
So, what does that mean for your business? That depends on your current offering. Choosing to move some or even all of your services online is key. That may mean launching your online shop, using Geo for Business to reach customers, or ramping up your social media activity.
Along with more things moving towards online, there’s another significant change here. One of the key 2021 business trends is that fewer customers will be using cash than ever before. Research by YouGov revealed that Brits have been making less cash payments since the start of the Covid-19 pandemic.
With that in mind, it’s important to offer your customers simple, digital ways to pay. That could be as easy as having a card machine in your shop. When it comes to online stores, ensure that you offer a variety of payment options, such as PayPal, Stripe, and credit card.
If there’s one thing that 2020 has taught business owners it’s the value of remote work. At the start of the pandemic, many businesses were forced to conduct their work remotely. Over the last few months, more workers have had to adapt to working from home.
Research from Finder suggests that 60% of the UK adult population are currently working from home. That trend is certain to continue well into the new year. It should come as no surprise that one of the major 2021 business trends is the rise of remote work.
The challenges of 2020 have been a struggle for everyone. In the second quarter of the year, the United Kingdom officially fell into a recession. With the world facing uncertain times, business owners have to account for a shift in customers’ mindsets.
The truth of the matter is that this financial strain could change the way that customers spend their money. For that reason, business owners need to get smart with their offering and promotions. Bolstering your marketing activities could be the way to go.
While it’s been a tough year for business in general, there has been a rise in people actively shopping locally. Research shows that around three-fifths of Brits are choosing to support local businesses more than they did before the start of the pandemic.
That’s good news for both small and independent businesses. Putting emphasis on this throughout your communications could be a savvy way to increase your sales. Equally, you may want to spend more time engaging with locals and the community.
With the new year looming, there’s never been a better time to start looking ahead. Now that you understand some of the potential 2021 business trends, you’re in a great position to get to work.