The new year is the perfect time to revamp your marketing activities. Needless to say, the challenges that many of us faced in 2020 have not yet disappeared. We’re continuing to adapt to the ‘new normal’ and marketers have to make room for these changes.
If you’re looking for ways to stay ahead of the game, let’s take a look at some of the new digital marketing trends for 2021.
Over the last five years, chatbots have become commonplace on most consumer websites. These plug-ins serve two purposes for businesses.
First up, they act as an interactive frequently asked questions page. Whenever a potential customer has a question they need answering, they can interact with a chat feature and get instant replies.
Moreover, chatbots allow an AI to do the majority of the heavy-lifting when it comes to customer services. While business teams will have to answer some specific questions from customers, most incoming enquiries can be fielded by chatbots.
Customer interaction is golden. When you’re trying to create a solid brand following, the more you can get customers to interact with you online, the better. One of the biggest digital marketing trends for 2021 is sure to be fun, engaging content.
Should you already have a brand blog platform, you can use it to create a wealth of interactive materials for your audience. From quizzes to games and videos, the options are endless. Equally, you can use this ethos on social media by creating polls, asking questions, and sharing video content.
The landscape of social media is ever-changing. Instagram, for instance, is no longer merely a place where people share food and holiday snaps. Instead, those with large or even medium followings can make commission by sharing shoppable posts.
Sponsored content is already a massive business on this platform with many influencers sharing #ads to their following. However, as we move into 2021, we may see a shift towards a more streamlined shopping experience for users. Experts believe we may soon have interactive ‘shoppable posts’, allowing the whole transaction to take place in-app.
Video is set to be king in 2021. With the rise of platforms, such as TikTok and IGTV, it’s no wonder that marketers around the world are investing in high-quality video. Engaging users through creative videos, adverts, and viral clips is set to be the future.
High-quality video is one of the biggest digital marketing trends of 2021. Whether you decide to focus on an informative, funny, animated, or long-form video, this type of content is sure to win you a strong following. Pro tip: Combine video with blog or long-form article content to give yourself the competitive edge.
Location, location, location! When it comes to targeting audiences, it’s not just about who your audience is. You should also consider where they are. Geofence marketing harnesses the latest location-based technology to allow advertisers to target consumers. Commercial businesses can reach customers on-the-go with push notifications.
Before now, getting started with geofence technology was costly. However, by using Geo for Business, you can start to utilise this feature at an affordable pay-per-impression rate. What’s more, setting up a captivating campaign takes a matter of minutes.