The world of digital marketing is a rapidly changing one. As technology throttles forwards so do the ways in which marketers attract customers. If you’re hoping to stay ahead of the game, you’ve come to the right place. In this short guide, we’ll take a look at some of the best digital marketing trends for 2020 and how you can use them in your business.
Last year, the Harvard Business Review identified that artificial intelligence (AI) would be at the heart of almost every new product and service. In recent times, the scope of this tech has broadened and, there’s no question, that AI-powered services can complete many tasks faster than humans. In turn, that means that marketers are certain to put a lot of emphasis on AI and the powerful results it can return when used effectively.
Agencies around the globe are now investing heavily in both AI and machine-learning tools. Enlisting the help of these tools can change the way that businesses market themselves as we move into 2020. Needless to say, there are many ways marketers can implement this type of technology and that will surely change over time.
If you’re searching for a way to ensure that your business is ahead of the curve, looking into artificial intelligence-backed systems could be the answer. Without a shadow of a doubt, AI is certain to be one of the biggest digital marketing trends for years to come.
Digital marketing is about to get hyper-local. Gaining a dedicated following for your business means tapping into the local market and being highly specific. That’s why location-based targeting and geofence marketing are two of the biggest digital marketing trends of 2020. Getting started with these techniques is a surefire way to get ahead.
Before now, mainstream digital marketing allowed you to target demographics by location. You can tailor Facebook adverts to target audiences by country, region or city. However, if you want to gain more from your digital marketing efforts, you should cast the net narrower. By specifically targeting small areas—by the metre!— you can be precise in the customers you’re attracting and where exactly they are.
To put this into real-terms, marketers may wish to use geofence marketing to target rival businesses’ customers. By sending out digital campaigns to customers in the premises of a competitor’s business, they can directly target high-value leads. Using a system like Geo for Business allows any marketer the power to utilise this modern technology.
We live in a world of immediacy. When it comes to your customers, you should never underestimate the power of a quick reply. Believe it or not, 82% of customers want an ‘immediate response’ when they have a question. That’s where chatbots come into the picture. Of course, this type of technology has been around for years and years. However, it’s important to recognise how these systems have changed and evolved.
The chatbots of yesteryear would give simplistic answers by picking up on keywords in questions. Additionally, they may also have directed customers to helpful resources and, if the customers had further questions, toward an operator who could further help. However, thanks to AI and machine-learning, modern chatbots have come on leaps and bounds.
To use the mainstream examples of Amazon’s Alexa and Apple’s Siri, bots can now learn as they speak to customers. The more interactions they have, the smarter they become. These pieces of technology are set to be one of the best digital marketing trends for 2020 and beyond, thanks to that fact. Investing ahead of time in them could be a savvy move.
Nobody likes to feel like part of the crowd. You need to make your customers feel like one in a million. Another of the best digital marketing trends is to personalise your communications with your customers. Put simply, that means, rather than blasting out an e-shot to everyone in your database, being more selective about who you target.
With that in mind, you could split your database by their previous buying habits. The e-shots you send to one audience will differ from what you send to the other audiences. You can base your communications around the habits of specific customers. In doing so, you demonstrate that you understand your customers and their needs.
For example, if you own an online store and identify the buying habits of certain customers. That means that the emails you send to each audience will be unique to their taste. You may want to show them other products that they may like or similar trends.
If content is king, videos are god. A massive 70% of consumers say that they have shared a brand’s video with their circle. Whether you’re marketing a product or a service, using a video to get your message across could be the key to your success. Of course, there are many different types of videos which you may want to use, and the choice is 100% yours.
Doubtless, one of the easiest ways to tap into this trend is to create your own video. You may make an animation or a short informational clip. Sharing this piece of media across your social channels may help you gain traction and attention from your audience.
However, it doesn’t have to end there. Another way which you could utilise the power of video is via reviews. Reaching out to top influencers in the blogging sphere could be highly valuable. For instance, you may ask YouTube personalities to review your product as a video clip. Doing so creates organic videos that will reach new markets and users.
SEO is a mysterious beast and many of us find it hard to tame. As we move into 2020, one of the biggest digital marketing trends is certain to be localised SEO techniques. That means making your business searchable in your local area. There are different tiers to this strategy and which you use will depend on how deep you want to delve.
The first and most crucial thing you can do here is set up a Google My Business page. That allows you to manage your profile on Google and input important information, such as your opening times, your location and more. These details will show up higher than organic listings, which means that you take control over your ranking too.
When you have set up your page, you can take the time to optimise it too. You may want to create an SEO strategy including keywords that are relevant to your area and customers’ needs. Aside from that, you can boost the page by adding vibrant photography, responding to any reviews, and even uploading handy videos for your audience too.
Ready to up your digital marketing game? Armed with this information, you have the power to revamp your current activities. Taking control of your marketing and ensuring you get the best return for your efforts is always a top priority. Why not get started today?