The Value of Going Green: Why Customers Love Eco-Friendly Businesses

Marketing Know-How
July 1, 2020
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Marketing Know-How

The Value of Going Green: Why Customers Love Eco-Friendly Businesses

May 1, 2020

Climate change is a problem. Of course, that’s an understatement. You can’t overstate this fact. In the coming years, there will be a huge emphasis on how we can all become more sustainable. But what does that mean for your business and will going green attract more customers? Let’s take a look at the facts and how you can make a positive change today.

Modern Customers Value Sustainability


Sustainability is more than a mere buzz word. It’s a necessary global shift. Without some form of intervention, the future of mankind looks bleak. The destruction of natural resources and a continually polluted environment spell disaster for the world.


Experts suggest that we need to cut CO2 by 45% by the end of 2030 to reverse the damage that has already been done. With all of the above in mind, it’s no wonder that attitudes are changing. Eco-friendly issues are—and will continue to be—at the forefront of our minds.


Naturally, the way your business operates can have a direct impact on how customers perceive the brand. One enlightening study on corporate social responsibility reveals that the vast majority of modern customers care about sustainability and social issues.


The research showed that a massive 87% of customers have a more positive image of a company that supports social or environmental issues. What’s more, 92% of people said that they are more likely to trust a business that supports social or environmental issues.

How Can Your Business ‘Go Green’ Today?


Put simply, going green as a business will help the world and could win you customers. There’s no down-side. As business owners and individuals, we should be conscious of how our actions affect the environment. While overhauling all of your processes may be impossible, there are some simple ways you can begin making a positive change.

Sign up for paperless billing


If you haven’t already, now may be a smart time to sign up for paperless billing. So much of modern business takes place virtually these days. There’s no need to get sent reams of paper through the mail. As a bonus, you may find that some outlets give you a discount when you choose to ditch physical bills in favour of online billing systems.

Allow employees to work remotely


Remote working is a massive trend and it’s set to grow. Between 2008 and 2018, the number of British workers telecommuting increased by 25%. While not all businesses are geared up for this style of work, it could be worth considering. Allowing your staff to work from home means that they ditch the commute and contribute fewer emissions.  

Look into solar energy options


Can you switch to solar power? Doing so is usually a major upfront investment. But it’s worth keeping in mind that over time, your business will make a return on this change. Moving away from traditional utilities is a serious shift. However, if this is something that’s feasible for your business, it’s certainly worth looking into.

Stop using printed flyers


Direct marketing, such as flyering, has traditionally been a smart way to attract customers to your business. However, the impact of printing hundreds or thousands of pamphlets is too great to ignore. Rather than using this method, opt for direct digital marketing instead. Using a platform, such as Geo for Business, means you can get the word out without print.

Switch to green cleaning products


What cleaning products do you use at your premises? You may never have given it any thought. However, choosing sustainable options, rather than merely the most affordable is the way to go. Many mainstream cleaners use harsh chemicals and can be damaging to the environment. Avoid them and make an eco-friendly switch from now on.

Support sustainability charities


Do you support charities and organisations? When choosing which causes to help, consider donating to eco-friendly setups. Doing so will help these organisations look after our planet and make a real impact. At Geo for Business, we have proudly donated to the Woodland Trust and plan to support other causes going forward.

The Takeaway!


Are you ready to go green and help the environment? While this issue is a weighty one, you should know that it doesn’t land solely on your shoulders. We are all in this together. Making small, yet significant changes in your business could make a difference. Why not consider the ways you can make your business more sustainable today?



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