How to Engage with Your Customers Over Christmas 2020

Marketing Know-How
December 9, 2020
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Marketing Know-How

How to Engage with Your Customers Over Christmas 2020

May 1, 2020

‘Tis the season to be jolly and win some customers along the way!


Now that we are well and truly in the festive season, it’s time to start boosting your sales. If you’re searching for ways to engage with your customers over Christmas 2020, we’ve got you covered.

#1 Start offering gift cards online or in-store


If you’re not already offering gift cards, you could be missing a trick. Whether you run a restaurant, bar or shop, chances are that 2020 has been a tough year. The changing lockdown restrictions have seen you opening and shutting your doors in a never-ending cycle. Offering gift cards that can be used online or in-store is a savvy move.


Customers wanting to support small businesses are certain to be interested in this offering. What’s more, gift cards make ideal presents as they allow the recipient to choose something that they truly want. You can either offer virtual gift cards online or get some printed ahead of the festive season. Be sure to advertise the gift cards online!

#2 Give something back to your community


Christmas has always been a time of giving and, this year, your community needs you more than ever. Consider ways that you can give back to those around you and help communities that need it the most. You may want to sponsor a charity event, host a fundraising event online or simply offer something special to people who need it.


Being charitable directly affects your business and customer loyalty. Believe it or not, consumers under the age of 40 choose to give back through being picky about where they shop. That means that people are likely to spend their hard earned cash with a company that is charitable and supports the local community.

#3 Be innovative in your marketing


Reaching customers over the festive season is a sure-fire way to boost your sales! So, how can you get started? One of the smartest moves you can make is looking into new marketing channels and platforms. Over the course of 2020, there has been a surge in digital platforms as more and more people have been forced to stay at home.


Trying something completely new, such as geofence marketing, could be the answer. By using Geo for Business, you can target your promotions to any geographical location. Create captivating deals and campaigns that win you loyal customers. When you have done so, you can send your digital promotions directly to users’ smartphones.

#4 Get interactive in your content


Christmas is the perfect time to engage more customers through your online content! One of the ways you can do this is by making your content more interactive and shareable. You can use this tactic right the way across your online content and also social media output.


Ready to get started? You could create a poll on Instagram and share it with your following. Equally, you may want to publish a special Christmas quiz on your website or even make a fun game for families to play together. Put simply, you should be as creative as possible when it comes to your content marketing activities this season.

#5 Offer free shipping and deliveries


The wonderful world of ecommerce has massively surged this year. That should come as no surprise. If your business has adapted and you’ve started selling online, here’s one of the ways you can engage with customers over Christmas 2020. By offering free deliveries and shipping to your customer base, you will be sure to get more orders.


Keep in mind that you are competing with the likes of Amazon, which offers customer next-day delivery as standard. The easier you can make things for present-buyers this season, the more likely they are to choose you over the competition. Make it 100% clear on your website that you are offering free deliveries (and expected delivery days!).

#6 Create a gift guide for your audience


Have you got a blog? It’s time to put it to work! One of the smartest ways to engage with customers over Christmas 2020 is to help them out. Let’s face it, buying presents can be a tough gig. For the most part, many of us struggle to come up with inventive and thoughtful ideas. That’s where you come into the equation. Why not create a gift guide?


If you have an online store, you can pick out some prime products that would make great Christmas presents. Write a short guide including an introduction and a description of each product. You should also include links so your readers can buy the products immediately.





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