How to Engage with Customers During the Second National Lockdown

Marketing Know-How
November 6, 2020
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Marketing Know-How

How to Engage with Customers During the Second National Lockdown

May 1, 2020


This week, the country went into its second national lockdown of the year. That means all non-essential retailers, hospitality premises, accommodation, leisure facilities, and entertainment venues have had to close until 2nd December 2020.

Needless to say, it is a huge blow for business owners across the UK. In this short guide, we will take a look at how to engage with customers during this trying period, whether you’re open or closed.

Adapt your business for this period


As the second lockdown takes hold, thousands of businesses across the UK will be closing their doors once again. During this period, it’s all-too-easy to focus on the negatives and pressure that this brings.

You should also look at the ways that you may be able to adapt your business and make some smart changes. One of the most obvious is switching from an in-store offering to a wholly online experience.


However, it doesn’t end there. Being creative with your offering and services may help you succeed in the months ahead. Is there some way that your business could change its processes? If you currently produce t-shirts, could you turn your skill-set towards making masks?

Engage with your social media following


Using social media is a savvy way to stay in touch over the next four weeks. During this lockdown, people will be spending more time at home, which means more time scrolling through news feeds.

Believe it or not, 46% of people increased their smartphone usage during the first lockdown before the summer. This time around, we’re sure to see a similar trend.

With that in mind, it’s well worth producing interesting and relevant social media content that directly speaks to your audience and gives them any important news. While your doors may be closed, there are plenty of ways you can engage with customers.

Let them know what’s happening behind the scenes over this four-week period, tell them about any upcoming deals, or even just write a status saying hi and thanking them for their support. The more you utilise these channels, the better it will be for your business.

Revamp your website (or build a new one)


Now that we’re in the lead-up to Christmas, 58% of UK customers say that they are shopping online more than they previously did before the Covid-19 outbreak. With more people stuck in their homes, it presents a unique opportunity to start selling online.

Whether you run a restaurant, a shop, or any other type of commercial business, you can take advantage of this trend toward online shopping and stay connected to customers.

First things first, you’ll need to make sure that your website is doing the groundwork here. If you either don’t have a website or have an un-engaging one, it’s time to make some serious changes.

Why not take this opportunity to revamp your existing site or create an entirely new one? Use a website builder, such as Wix or Squarespace.

Offer attractive promotions online


The online world is flourishing. Offering attractive promotions online is another way to engage with your customers while we’re in the second national lockdown. Using the Geo for Business platform, you can target users where it matters the most… their smartphones.

When you have signed up your account, you can start creating campaigns instantly. Next up, drop a Geo Zone over any location (we recommend a residential area!) and send it.


Users in the area that you have chosen will instantly get a notification on their smartphones alerting them to your deal, i.e. GeoReward™.

For example, you may want to send users a promotion offering them a discount on your online store or telling them about a deal you have for delivery services. Whatever you choose to promote and offer, using Geo for Business is one of the fastest ways to reach people at home.


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