What is your business doing to go green? If you have never considered ways in which you could make your company activities more sustainable, now’s the time to do so. Let’s delve into this topic and take a look at how Geo will help your business become a little greener.
First things first, let’s talk about why it’s important that businesses in the UK, and all around the world, go green. More than a mere slogan, deciding to reduce waste within your company is one of the best moves you can make. Here are two reasons to consider.
The time to make a positive change is now. Leading experts suggest we need to cut CO2 emissions by 45% by the end of 2030 to reverse the damage that has already been done. While it’s important for us all to ‘go green’ on a personal level, businesses have a responsibility to do the same. Consider the significant changes your business could make.
Going green and becoming more sustainable is no easy feat. It means changing elements of your business to avoid needlessly printing or using paper documents. Of course, it may not be feasible to overhaul your processes overnight, taking steps in the right direction is key.
Protecting the future of the planet benefits you and your customers. The general public are invested in this mission too. One study on corporate social responsibility reveals the majority of customers care about sustainability and social issues. However, it’s not enough to support movements and organisations on a shallow level or use them to showboat.
Instead, business owners have to take practical steps towards changing the status quo. The old saying ‘charity starts at home’ couldn’t be truer. Making changes within your business and how you run it could have a significant impact over time. Be sure to let your customers know that you are working towards a greener future in any way you can.
If you’re using printed promotions as an aspect of your direct digital marketing activities, it’s time to change your ways. Flyers and leaflets may be an effective way to reach customers on-the-go. However, using it also contributes to the more than 30 million tonnes of waste produced by the commercial and industrial industries every year.
What if there were another way to reach customers on the street without print media? Geo for Business is set to be the answer. Using the latest geofencing technology, the platform allows you to send vibrant promotions — akin to flyers — directly to users’ smartphones.
This approach is just as effective as print marketing, if not more. People in the UK check their smartphone an average of every 12 minutes, Ofcom reports. With that in mind, the ability to send promotions and deals directly to people’s phones is a unique one. Replacing your print media with this alternative helps you to go green without sacrificing anything.
Ready to go green and join the Geo revolution? Become an early partner and get yourself some free advertising credit now. Sign up to our mail list! We will keep you updated and let you know the moment you can start creating captivating campaigns for customers.