Creating and launching a captivating GeoReward™ campaign is a smart way to boost sales and reach new customers.
Before you get started, you need to know how you can create a successful campaign. With that in mind, here are five of our top tips to help you reach more customers.
While you can share any offer or deal on the MyGeo app, selecting an exclusive deal is a savvy move. You may find that using this approach helps your GeoReward™ to gain some real traction. The reason that this method works is down to basic human psychology.
According to the Scarcity Principle, the rarer something is, the more likely people are to desire it. If a product is exclusive, customers are more likely to want it. When planning your campaigns, it pays to offer customers something they can’t find anywhere else.
Seasons come and go, and what your customer-base wants may change as fleetingly. When planning campaigns, think about what your customers need right now.
Understanding which services or products will be popular during different periods could have a serious impact on your campaign performance. What’s more, with the MyGeo platform, you can set up timely campaigns and go live in a matter of minutes.
Simplicity is key. Users spend a mere 15 seconds on a website before deciding whether to leave. The same is likely true when it comes to promotions. Hook customers immediately. The moment they glance at a GeoReward™, they should understand the offer.
Your offer should be clear and precise. Avoid using confusing language or hyperbole. Instead, use straightforward words and make it obvious what the offer is, e.g. '50% Food and Drink'.
A picture is worth a thousand words. To hook customers and make your campaign stand out from the crowd, the right imagery is a must. Take the time to choose vibrant photography that showcases your GeoReward™ offer in all its glory.
When you’ve created your campaign, it’s time to choose the locations you want to target. Select GeoZones (i.e. geographical areas) that you want to reach using the backend manager.
Choosing high footfall locations or specific places that suit your customer-base will increase your chances of success. Once you go live, users in the selected GeoZone will get your offers. Simple!