How to Market Your Small Business During Covid-19

Marketing Know-How
October 16, 2020
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Marketing Know-How

How to Market Your Small Business During Covid-19

May 1, 2020

Companies both big and small have been affected by the pandemic. Since the crisis took hold at the start of 2020, business owners around the UK have had to adapt to a new way of working. From temporary closures to changing restrictions, it’s been a lot to grapple with. It may seem like all doom and gloom… but it’s time to find a silver lining.


Learning how to market your small business during Covid-19 could give you a competitive edge. While things are uncertain, you can use this as a chance to look for opportunities. Let’s take a look at some small business marketing tips to get you started.

#1 Show the human-side of your business


Customers don’t connect with businesses; they connect with people. During the Covid-19 pandemic, reaching out to your audience has never been more important. However, rather than opting for the ‘hard sell’ approach and pushing your products or services, there is another way you can engage with potential customers and pique their interest.


One of the best small business marketing tips is to humanise your company. Open up and show people the hard-working team behind the business. Many companies are struggling amid the pandemic. It’s easy for customers to shrug this off and assume that businesses will weather the storm. When people get to know the team behind the business, they are more likely to emphasise and want to help.


There are a few simple ways you can show the human-side of your brand. For example, you may write a ‘meet the team’ blog post, talk about the team on social media or even go one step further and start making behind-the-scenes video content. Show your followers that you are more than just a business. Show them that you are people first.

#2 Target customers where it matters most


Do you target your advertising? When we talk about how to market your business during Covid-19, targeting effectively is essential. You need to reach customers in your area and you need to reach them when it matters the most. There are many digital platforms you can use to target customers by their location, interests, gender, and more.


If you are already on the Geo for Business platform, you can use the innovative system to target customers when they are on the go. Simply set up a GeoReward™ campaign using the backend dashboard. You can then drop GeoZones to target Sheffield customers in real-time. The more specific you are in your targeting, the more likely you are to reach the right people.

#3 Consider ways you can adapt your business


The only constant in life is change. This year has been a whirlwind for the best of us. Battling the constant lockdown restrictions, facing uncertainty, and dealing with continuous shifts. All of the above has made it trickier than ever to run a small business. However, to give your business the best chance, get comfortable with change.


Learning how to adapt your business during Covid-19 will set you apart from the crowd. Consider the ways that you can switch things up to serve your customers during this period. For example, you may want to try some of the following approaches:


  • Start a home-delivery service
  • Change your services to be pandemic-centric
  • Ask your customers what they need
  • Plan for the future now
  • Look for emerging trends in the market


Of course, how you change your operation and marketing will depend largely on the type of business you run. You should use this time wisely to consider your next move and think about how you can keep your brand relevant in these ever-changing times.

#4 Get in touch with your virtual side


As we move into another series of local lockdowns, it’s time to embrace the virtual world. One of the most effective small business marketing ideas is to use the internet to increase your brand awareness.

You can use this time to optimise your online presence. That means redeveloping your website, improving your social media channels and even starting a blog to reach out to your customer base.

However, it doesn’t end there. With more and more of your customers staying at home, there are plenty of smart ways to engage with them. If you are looking for some inspiration to help you along the way, here are some simple ideas:


  • Host a virtual event for your customers
  • Create an online workshop
  • Add a shop to your existing website
  • Run online competitions


Embracing the changes that the pandemic has brought is the best way to reach success. You may already be savvy when it comes to running your business online. Either way, take the time to think about the ways you can improve this side of your operation.

Think of the Future and Keep Moving!


Nothing lasts forever. While we are in the midst of the pandemic, it may feel never-ending. However, as a business owner, you need to be looking to the future. Focus on ideas or concepts that will be sticky, even after the pandemic is over. Keep moving forward.



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