Looking to get ahead? The question on everyone's mind is simple: how can small businesses compete with big businesses? If you’re hoping to poach your competitors’ customers, there are a handful of smart ways to get started. Here’s what you should know.
Has your competitor got a massive Twitter following? If the answer is yes, that could be excellent news for you. You can use tools, such as Birdsong Analytics, to download a list of every Twitter follower for any account. Use these tools to get a breakdown of your competitor’s followers.
When you have the full list, there are a couple of ways you can utilise it. First up, you can follow the accounts and hope that they follow you back. It doesn’t end there. You can also use the list to make a tailored audience on Twitter Ads and target them specifically.
Want to target your competitor’s customers when they are in-store? You can use Geo for Business to place engaging digital adverts over specific locations. With that in mind, you can target the physical premises of your competitors.
Needless to say, the more creative you are with your GeoReward targeting, the higher the results you get will be. Consider the best times to target these locations such as when they may be at their busiest. The more research you do, the better.
Want to target your competitors’ customers? One of the ways you can do that is by using the Google Display Network. You can use the customer affinity audience feature to target predefined audiences.
Next, you can target the domain of your main competitor. That means that Google Ads will recognise the behaviours of the visitors to these sites and target them in your campaign. Put simply, that means that you can start targeting competitors’ customers instantly.
Over the last few years, there’s been a huge surge in savvy business owners using YouTube adverts to target the rights audiences. However, did you know that you can reach competitors’ customers if you use this channel to your advantage.
First up, you will need to create an engaging advert that grabs the watcher’s attention rights way. When you are ready to go live with your advert, there are plenty of targeting options, such as interests and keywords. Consider what customers are searching when they are looking for your competitor’s videos and take things from there.
Unfortunately, when you’re using Facebook Ads Manager, you can’t specifically target users who like or follow your competitors’ pages. However, you shouldn’t let that discourage you. Instead, you can use ‘interest-based targeting’ to get the job done.
The Ad Manager will allow you to target users based on brands that they like in the interest section. That means that you can input your main competitors’ names when you are determining what users to target. Give it a go.
Ready to get started? Try these simple independent business marketing tips for yourself and start targeting competitors’ customers. Being ultra competitive in your marketing activities is one of the best ways to boost your sales and win more customers.