Hit customers where it matters most... their smartphones.
Marketing your small business has never been more important. This year has brought endless challenges to independents across the UK. With that in mind, business owners have to focus on attracting new customers and keeping existing customers.
Brits spend an average of three hours and 25 minutes on their phone every day. Savvy marketers know this fact. It should come as no surprise that this year has also seen a boom in mobile advertising. Global mobile ad spend soared 71% in quarter two of 2020. One way to target customers’ smartphones is with geofencing technology.
So, what is geofence marketing anyway? If you’re new to this trend, you’ve come to the right place. Let’s take a look at what geofence marketing is and how it can help you reach customers in real-time.
Geofencing is using virtual barriers to send targeted promotions to people in specific geographical areas in real-time. For example, you can create a zone in a city centre, and then send out a digital advert to users’ smartphones in that specific location.
One of the major advantages of geofence marketing is that you can offer personalised deals to customers near you. That location may be directly outside your premises, a competitor’s location, or even a larger-scale space, such as a venue or high street.
Most of the time, geofence promotions or adverts appear as notifications. For instance, if you use Geo for Business, the promotions you publish pop up on users’ smartphones as notifications when they enter a Geo Zone (i.e. a virtual barrier).
Now that you’ve got a good grasp on what geofence marketing is, let’s delve into how it can help your business. Integrating geofencing into your marketing activities opens up a whole new way to reach both existing and new customers. Here are some of the main benefits.
Geofence marketing allows you to reach customers whenever and wherever they are. For example, you could target shoppers on the high street or groups of students in local bars. You make the rules.
Since people spend hours on their smartphones every day, it’s a savvy place to pour your marketing efforts. One of the major benefits of geofence marketing is that you can target users with real-time notifications.
With geofence marketing, you can give yourself the edge over the competition. Placing a zone over competitors’ premises allows you to directly target their customer base and poach them.
Things change rapidly, and so should your marketing. Setting up a geofence marketing promotion takes less than 20 minutes so you can be reactive. If you're having a slow day, you could launch a 'happy hour' sale for nearby customers instantly.
Using Geo for Business is a simple and cost-effective solution. The easy-to-use platform allows you to instantly set up captivating campaigns and send them directly to users' smartphones.